What happens the first time your customer logs into your SAAS or membership site? Will they be successful…. that is, “activated” …or will they give up .. and conclude “It’s too complicated”… or “This product just doesn’t work for me”?
How can we make early adoption simpler?
Increase your customer activation rate for new customers and you just pulled the biggest lever you have in your SAAS and Membership business RETENTION toolkit.
It was March and I was presenting at our Company’s User Group Conference.
Should I have spoken about a general topic that interested all attendees?
Absolutely not!
Because then NOBODY in the audience would have been engaged.
I’ll show you the 6-Step “NICHE DOWN” plan that I used to grow an 8-Figure business that competed with “FREE” products …
WHAT HAPPENS WHEN YOU NICHE DOWN?
You become highly differentiated in your niche.
You attract qualified people in your niche.
You don’t have to worry about price pressure.
You use your niche as a springboard to scale into an adjacent niche, a great strategy for a startup company.
You are at a trade show event.
Sales person #1 is just handing out brochures to passers by.
Expert Sales person #2 chats with each prospect to find out what they need the most … and then escorts them to a team member who can help them.
Who do you think will make more money?
Sales person #2 right?
Yet, if you are like 95% of companies, your website is like Sales Person #1
The good news – You can turn your website into your best sales person 24/7 by adding a simple online funnel to it