Niche Down, Profits Up

Niche Down, Profits Up

It was March and I was presenting at our Company’s User Group Conference.
Should I have spoken about a general topic that interested all attendees?
Absolutely not!
Because then NOBODY in the audience would have been engaged.
I’ll show you the 6-Step “NICHE DOWN” plan that I used to grow an 8-Figure business that competed with “FREE” products …
WHAT HAPPENS WHEN YOU NICHE DOWN?
You become highly differentiated in your niche.
You attract qualified people in your niche.
You don’t have to worry about price pressure.
You use your niche as a springboard to scale into an adjacent niche, a great strategy for a startup company.

How You Are Using Your Website Is Completely Wrong

How You Are Using Your Website Is Completely Wrong

You are at a trade show event.
Sales person #1 is just handing out brochures to passers by.
Expert Sales person #2 chats with each prospect to find out what they need the most … and then escorts them to a team member who can help them.
Who do you think will make more money?
Sales person #2 right?
Yet, if you are like 95% of companies, your website is like Sales Person #1
The good news – You can turn your website into your best sales person 24/7 by adding a simple online funnel to it