by admin | Jun 7, 2024 | Authority, Commitment, Launching, Retention, Scaling, Trust
It was March and I was presenting at our Company’s User Group Conference.
Should I have spoken about a general topic that interested all attendees?
Absolutely not!
Because then NOBODY in the audience would have been engaged.
I’ll show you the 6-Step “NICHE DOWN” plan that I used to grow an 8-Figure business that competed with “FREE” products …
WHAT HAPPENS WHEN YOU NICHE DOWN?
You become highly differentiated in your niche.
You attract qualified people in your niche.
You don’t have to worry about price pressure.
You use your niche as a springboard to scale into an adjacent niche, a great strategy for a startup company.
by admin | Feb 7, 2024 | Commitment, Ecosystems, Partnerships, Retention, Scaling
I was bringing a new version of my set top box chip-set to market … and we had major competition.
To a customer, choice is a brilliant thing …
But to a business manager like myself, I now could look forward to a longer sales cycle, more customer retention efforts …. and… worse still, pricing pressure.
You see, in the hardware business, we would soak up millions in upfront product development and test costs..
…. So margins mattered.
What would stop CUSTOMERS from seeing us as a commodity?
The answer lay in stacking the value that I delivered.
An ECOSYSTEM
… That made customers more competitive – A win for them.
… That increased organic account growth and my products’ stickiness – A business win for me.
