HELPING B2B FOUNDERS AND PRODUCT MANAGERS sell more to existing customeRS
IMPLEMENT SYSTEMS THAT PERSONALIZE CUSTOMER EXPERIENCES, REMOVE UNSPOKEN FEAR, TO DRIVE THE SPECIFIC RESULTS YOUR CUSTOMERS NEED
AVAILABLE ON AMAZON
TRAINING & 1:1 CONSULTING
Product Management
Buy-in Blueprint For Monetization: Persuasion and Data-driven Customer Activation, Retention, Expansion
Buy-in Blueprint For Product Teams: Persuasion and Data-Driven Techniques To Get Your Product and Sales Team Motivated And On The Same Page.
Buy-in Blueprint For Product Expansion. Validate and Prioritize Features. Product Specs And Roadmaps. Expand And Positioning Products Into adjacent markets. Minimum Viable Product (MVP) development. Personas, KPIs, Market Segmentation.
Sales Enablement: Re-engagement. GTM., Positioning, Competitive Analysis, FAQs, Objection Handling. Technical White Papers, E-books, Webinars, VSLs. Lead Magnets. Consultative Selling Scripts
AI Assistance: Guided Research and Sales Tool Development
Founders
Executive Coaching.
Vision and Mission Statement Creation. Product Positioning Statement And Differentiation. AI strategy.
GTM and MVP Plans
Data-backed GTM and MVP creation. Sales Enablement Tools. Consultative Selling Scripts.
Monetization and Predictable Revenue
Customer Activation, Retention , Expansion/Up Sell and Cross-Sell Programs. Free to Paid Strategy. KPIs
Sales Channel/Partnership Program Development.
Raising Prices
Niching down, “Category King” Strategy, Selling To Customer Emotions. Offer Development
Most Popular Articles
Customers Activation Playbook
Make Your Customer Successful In Their First Week
Customers Lifetime Value
How To Measure Customer Profitability So You Can Grow It
Niche Down, Profits Up
Expand Your Ecosystem
Grow Your Business
Keep Your Customers Happy
Customer Retention – Meet Revenue Numbers By Not Losing Business
How You Are Using Your Website Is Completely Wrong
About Me
My name is Angela Sutton. For over 25 years, I managed hardware and software businesses in Silicon Valley – product management, product marketing, business development, and partnership programs. I am tech nerd at heart – communications and automation of systems to keep you in touch with customers are my passion.
Have you ever paid premium pricing for something that you really wanted and then bought more ?
… Even when alternatives were available for less … or free?
People do this all the time and there’s a good reason.
You see, I ran an 8-figure software business that competed successfully with FREE products, retaining customers for well over 10 years.
Selling against free products and keeping my existing customers was painful at first.
The competition to my software would try to match me on features – One large company started to compete with me, giving their software away for FREE with the hardware that they sold.
Another competitor bundled their competing software with the other software that they sold, creating an attractively-priced deal.
But what I realized was that emotions – feelings of trust and reduced risk in using my products – was a large component of what kept my customers happy and why they would buy more. Systems to stay in touch with my customers, ensuring product to market fit, and a motivated and fully armed sales force were key to success. Managing my team through influence to gain alignment was critical.
I would outflank and outsell the free and bundled competitors doing this and with one more thing – “niching down”… That is … train and show customers how to solve the one specific problem that mattered the most to them . … in their words… Very specifically, tapping into customer needs – both logical and emotionally. Something they didn’t teach in my engineering school.
I have codified what I did over 25 years into training products and 1:1 consulting.
Much of this approach is automated … allowing you to streamline team buy-in, sales enablement and customer buy-in … so you can monetize.
Feel free to contact me to create your own blueprint to align your team, serve, retain and sell more to existing customers.