HELPING  B2B FOUNDERS AND PRODUCT MANAGERS sell more to existing customeRS

 

   AVAILABLE ON AMAZON

   CONTACT ME WHEN YOU NEED HELP WITH ….

Product Management

Monetization and CLV: Customer Activation, Retention, Expansion, Negotiate And Expand Business Sales Channels

Create Products That Customers Want: Gather, Validate and Prioritize Features.  Product Specs And Roadmaps.  Expanding And Positioning Products Into adjacent markets.  Minimum Viable Product (MVP) development.  Personas. KPIs. Market Segmentation, Presentations.

Go To Market:  GTM plan creation, Compelling Messaging, Market Research, Ghost Writing, Webinar Copy, Press Releases, Testimonials, Presentations

Digital Marketing:  Customer Nurture, Re-engagement, Authoring Technical E-books, Lead Magnets, Press Releases, Personalized Email Sequences, Webinar and Video Copy

Sales Enablement: Competitive Analysis, FAQs, Objection Handling. Technical White Papers. Lead Magnets.  Consultative Selling Scripts

AI Assistance: “In Your Voice”  Copy, Ad- Building Frameworks.

 

Founders

Executive Coaching.
Vision and Mission Statement Creation. Sales Pitches and Slide Decks.   AI strategy.

GTM and MVP Plans
Data-backed GTM and MVP creation.  Sales Enablement Tools. Consultative Selling Scripts.

Monetization and Predictable Revenue
Customer Activation, Retention , Expansion/Up Sell and Cross-Sell Programs. KPIs

Sales Channel/Partnership Program Development.

Raising Prices
Niching down, “Category King” Strategy, Emotional Selling

 

LIFE-LONG CUSTOMER FORMULA

System To Stay In Touch Without Being A Pest

Gain Visibility Into Accounts

RETENTION SECRETS

System To Keep Customers That You Already Have

 

EXPANSION SECRETS

 System To Monetize And Sell More To Existing Customers … And Gain Referrals

Most Popular Articles

Activate Customers

Customers Activation Playbook

Make Your Customer Successful In Their First Week 

Customer Lifetime Value

Customers Lifetime Value

How To Measure Customer Profitability So You Can Grow It

Niche Down, Profits Up

Focus The Message.     Multiply The Impact

Expand Your Ecosystem

Grow Your Business

Keep Your Customers Happy

Customer Retention – Meet Revenue Numbers By Not Losing Business

How You Are Using Your Website Is Completely Wrong

Turn Your Website Into A Cash Machine

Be the secret to your customers’ success

About Me

My name is Angela Sutton.  For over 20 years, I managed hardware and software businesses in Silicon Valley and for client in the veterinary space – operations, product marketing, business development, partnership programs.  I am tech nerd at heart – communications and automation of systems to keep you in touch with customers are my passion. 

Have you ever paid premium pricing for something that you really wanted and then bought more ?

…  Even when alternatives were available for less … or free?

People do this all the time and there’s a good reason. 

You see, I ran an 8-figure software business that competed successfully with FREE products, retaining customers for well over 10 years.

Selling against free products and keeping my existing customers was painful at first. 

The competition to my software would try to match me on features –  One large company started to compete with me, giving their software away for FREE with the hardware that they sold.   

Another competitor bundled their competing software with the other software that they sold, creating an attractively-priced deal.

But what I realized was that trust and getting the job done on time,  was what customers needed the most.

I needed to change their beliefs … To show that I could lower the customer’s risk. I had to demonstrate how I made customers like them more competitive. 

So I would outflank and outsell the free and bundled products by “niching down”… That is … train and show customers how to solve the one specific problem that mattered the most to them . …  in their words… Very specifically.

I focused on their success.

I went on to create and market an ecosystem, not a product that made my customers more competitive in their niche.  I crafted very specific messaging to that niche.

… This drove customer retention and expansion.

I did the same thing for a hardware chip-set business that I managed.

What I realized was that the difference between life and death for my customers was schedule risk…. The need to get their own products that were built from mine, up and running and on retail shelves in time for Christmas sales. 

I stacked an ecosystem of enabling technologies around my chip-set.  An ecosystem that got the customer to market in half the time.  And that was “sticky”, that is high switching cost.

I crafted messaging and overdelivered on solutions to address their true pain.

The result?

My solution enabled my customer to stay differentiated and make more money. 

 The true sale occurs after the purchase.  Customer onboarding to ensure success, and up-sells.

The first sale is to your sales team.  Sales enablement.

 These systems ensured that renewals went smoothly, and that we had account visibility, so that we could expand the account.

So if you ever doubted that you could get customers to pay a premium and stick around for years  …   Now you know that you can.  I have codified what I did over 20 years into 3 products.

With the Life-Long Customer Formula, you will have sales conversations in which the customer sees you as repeatedly helping them, instead of pitching, so that the customer views you as a friend and you gain visibility into what they need. 

With Retention Secrets you will keep existing customers in order to increase revenue per customer because it’s 5-6x cheaper to sell to an existing customer than to replace them with a new one.

With Expansion Secrets, your can sell more and grow revenue from existing customer accounts because it’s easier to sell to an existing customer than to a new one. 

Much of this approach is automated … allowing you to streamline a sales channel … and monetize.

Feel free to contact me to create your own blueprint to serve, retain and sell more to existing customers