CONTACT ME WHEN YOU NEED HELP WITH ….

My name is Angela Sutton.  For over 20 years, I managed hardware and software businesses in Silicon Valley and for client in the veterinary space – operations, product marketing, business development, partnership programs.  I am tech nerd at heart – communications and automation of systems to keep you in touch with customers are my passion. 

Have you ever paid premium pricing for something that you really wanted and then bought more ?

…  Even when alternatives were available for less … or free?

People do this all the time and there’s a good reason. 

You see, I ran an 8-figure software business that competed successfully with FREE products, retaining customers for well over 10 years.

Selling against free products and keeping my existing customers was painful at first. 

The competition to my software would try to match me on features –  One large company started to compete with me, giving their software away for FREE with the hardware that they sold.   

Another competitor bundled their competing software with the other software that they sold, creating an attractively-priced deal.

But what I realized was that trust and getting the job done on time,  was what customers needed the most.

I needed to change their beliefs … To show that I could lower the customer’s risk. I had to demonstrate how I made customers like them more competitive. 

So I would outflank and outsell the free and bundled products by “niching down”… That is … train and show customers how to solve the one specific problem that mattered the most to them . …  in their words… Very specifically.

I focused on their success.

I went on to create and market an ecosystem, not a product that made my customers more competitive in their niche.  I crafted very specific messaging to that niche.

… This drove customer retention and expansion.

I did the same thing for a hardware chip-set business that I managed.

What I realized was that the difference between life and death for my customers was schedule risk…. The need to get their own products that were built from mine, up and running and on retail shelves in time for Christmas sales. 

I stacked an ecosystem of enabling technologies around my chip-set.  An ecosystem that got the customer to market in half the time.  And that was “sticky”, that is high switching cost.

I crafted messaging and overdelivered on solutions to address their true pain.

The result?

My solution enabled my customer to stay differentiated and make more money. 

 The true sale occurs after the purchase.  Customer onboarding to ensure success, and up-sells.

The first sale is to your sales team.  Sales enablement.

 These systems ensured that renewals went smoothly, and that we had account visibility, so that we could expand the account.

So if you ever doubted that you could get customers to pay a premium and stick around for years  …   Now you know that you can.  I have codified what I did over 20 years into 3 products.

With the Life-Long Customer Formula, you will have sales conversations in which the customer sees you as repeatedly helping them, instead of pitching, so that the customer views you as a friend and you gain visibility into what they need. 

With Retention Secrets you will keep existing customers in order to increase revenue per customer because it’s 5-6x cheaper to sell to an existing customer than to replace them with a new one.

With Expansion Secrets, your can sell more and grow revenue from existing customer accounts because it’s easier to sell to an existing customer than to a new one. 

Much of this approach is automated … allowing you to streamline a sales channel … and monetize.

Feel free to contact me to create your own blueprint to serve, retain and sell more to existing customers